What is SEO?

By Lee

SEO stands for Search Engine Optimization. So what does that mean for me, my website or my business? When someone performs a search in Google, Yahoo or Bing.


Two possible outcomes will occur.
1) They will find your website or
2) They will find your competitor, plain and simple.

So how does someone get on the first page results of Google? Two Ways:
1) Paid Traffic – PPC (Pay per click. Example: Google Adwords)
2) Free TrafficOrganic, Natural search results.

Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay a search engine like Google when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Unfortunately every single click has a cost. Google will literally throttle & turn off your search ads, all day long to ensure that you do not exceed your daily set budget. This means that hundreds, sometimes thousands of searches will never see your ad or know you exist and see your website unless you are also found in the organic – natural search results by using SEO.

So what is Free Traffic – Organic, Natural Search Results?

Organic traffic is accomplished through proper SEO – Search Engine Optimization. SEO involves designing, writing and coding a website in a way that helps the volume of traffic to your website from people using search engines. Basically it’s a way of getting traffic to your website… and by “traffic” we mean “visitors”.

The whole process of performing SEO is to help increase a websites visibility in the search engines results, and increase the page rank so a website will appear on the first page of Google and the other search engines. For this reason alone, SEO should always be a priority when building a website. If you learn how to have your website to appear at the top or near to the top of the search results when someone searches for a relevant keyword, you can harvest free traffic from Google, Yahoo and Bing all day long, month after month – at no incremental cost.

Here is an excellent video by “Search Engine Land” explaining SEO:

There are two parts of SEO – Search Engine Optimization:
1) On-Page SEO
2) Off-Page SEO

On-Page SEO is the process of using relevant keywords you are trying to target on your website. These keywords should be in your Title Tags, H1 Headings, Meta Description, internal Linking to other pages in your domain, proper use of anchor text and alt-text in your images and a sitemap are all very important factors for On-Page SEO.

Off-Page SEO is basically Links pointing back to your website. These links can be incoming links, inbound links to your home page or specific page on your website. Where these links back to your website originate from can play a huge role in determining if your website is providing the proper search results or value for the person who is performing the search.

Here’s an example, if your website is about “Losing Weight”. You have an incoming link from an website about Sports Cards. So that is not really a relevant link. However if you get a link from an authoritative website about exercising, nutrition and diet. That is relevant, so that link would have more weight and value in Google eyes and have more “Link Juice” and would be considered a quality incoming link.

Other factors that helps determine the value of a backlink is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (ex., spiders, crawlers, etc.) examine the anchor text to gauge how relevant the content is on webpage.

Social signals from someone’s social networking profile like Facebook, Twitter or YouTube which links back to your website is another huge ingredient in SEO. Which can really help bring more traffic by engaging your readers and customers, by building a community.

SEO can be very overwhelming but understanding the basic concepts of Search Engine Optimization of On-Page and Off-Page is a start. Trial and error on your own website to see what sticks, other people’s suggestions from case studies, reading and learning everything you can about it, is your best plan of attack when trying to concur SEO.



By Lee

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